McDonald’s is a multinational fast food franchise that began in the United States. Richard and Maurice McDonald opened their first restaurant in San Bernardino, California, in 1940. Later, Ray Kroc, a businessman, joined the firm as a franchise agent in 1955 and later purchased the chain from the McDonald brothers.
McDonald’s is most known for its hamburgers, cheeseburgers, and French fries, but it also serves chicken, breakfast dishes, soft drinks, milkshakes, wraps, and desserts. McDonald’s has broadened its menu throughout time to accommodate local tastes and dietary needs, allowing it to become a worldwide symbol.
The restaurant is also known for its “Golden Arches” logo and mascot, Ronald McDonald. McDonald’s business strategy is mainly dependent on franchising, which has allowed it to expand swiftly and become one of the world’s biggest fast food chains. It has over 36,000 eateries in more than 100 countries.
McDonald’s is often credited with popularizing the notion of fast food and impacting culinary culture worldwide. It has also been an early adopter of technology, from drive thru service to cutting edge digital ordering systems.
Sustainability and corporate responsibility have become critical components of the company’s strategy, with programs targeted at lowering environmental impact and delivering healthier food options.
McDonald Short Facts
History
- Founded: April 15, 1955, by Ray Kroc.
- Original Founders: Richard and Maurice McDonald started the original restaurant in 1940.
- First Franchise Location: Des Plaines, Illinois.
Global Presence
- Number of Locations: Over 38,000 restaurants in more than 100 countries.
- Employees: Approximately 1.7 million globally.
Corporate Structure
- CEO: As of 2024, Chris Kempczinski.
- Headquarters: Chicago, Illinois, USA.
- Business Model: Combination of company operated and franchised locations.
Financials
- Revenue: Approximately $23 billion annually.
- Stock Symbol: MCD on the New York Stock Exchange.